Search engine optimization (SEO) entails a series of small changes to a website, but when combined, these improvements can have a significant impact on your site. Affordable SEO LLC support can improve user experience and increase your organic search results. While many of these changes are common sense, some of them may surprise you.

Navigational structure

A good navigation structure helps a website rank well in search engines. This is important because it helps search engines understand the relationship between pages on a website. Typically, navigational structure will include a hierarchy of related pages. In addition, it should be easy to navigate, allowing users to quickly find what they are looking for.

Navigational structure also plays a key role in conversion. Poor navigation can lead to user frustration and abandonment. Keeping navigation simple will help users find what they're looking for, leading to a higher conversion rate. Moreover, it will enable search engines to index content in the proper format.

Keyword-rich page titles

Page titles are important for search engine rankings. They should have an actionable call to action that corresponds to the searcher's intent. Don't try to pump up the number of keywords in your page title; instead, concentrate on the first eight words. The title has historically been treated as normal text, but recent tests have revealed that keywords beyond the 12th word are ignored.

Search engines are constantly changing, and you need to monitor your page titles regularly. You can do this by regularly checking Google's Search Console. You can spot check results, and report problems to Google in their feedback thread.

Link text

Use anchor text to draw your audience's attention to your content. Search engine spiders will consider the anchor text when determining which page to rank for. Make sure your anchor text contains descriptive keywords that relate to the content of the page. However, be careful not to make your anchor text look spammy. Your audience might find this annoying.

Anchor text is the visible text in a hyperlink. The better it is optimized, the better it will rank for the search engine. It's important to avoid using the same keyword repeatedly, as this will trigger spam detection tools. The more descriptive your link text is, the more likely it is that it'll be clicked.

Image alt text

Image alt text describes the image content. It should be specific and relevant to the image. The text should not be keyword-stuffed or contain too many words. It should also give context to the image. For example, if an image shows a cake, the alt text should describe the type of cake. This way, screen readers can understand what the image is about.

Image alt text helps Google better understand your webpage. It also increases the chance of your images showing up in image search results. Many web users don't prefer text, but would rather see an image instead.

Page speed

Page speed is one of the most important factors that affect website SEO. It is essential to ensure that your pages load quickly to ensure the best user experience. Users are less likely to stick around if a page takes too long to load. Page speed can improve your ranking and conversion rates.

To get an idea of the page speed you need, check out the Google PageSpeed Insights tool. This tool measures page speed in several ways, including FCP, DCL, and CrUX.

Page speed affects all aspects of a website. The first impression a visitor gets of a website will be based on how quickly the pages load. If your website takes too long to load, visitors will abandon it and move onto another site. This can significantly impact your search rankings, revenue, and conversions.